How do brands become part of the story without disrupting it? In this episode of Below the Fold, we sit down with Sarah Sikander, founder of Sandbox, the UAE’s first agency focused on product placement in film and television. Sarah shares her journey from working across Europe in tech and marketing to identifying a gap in the Middle East’s media landscape. What started as hands-on experience in film production quickly turned into a business opportunity — building a bridge between brands and storytelling. We explore how product placement is evolving in the region, why it’s more than just putting a logo on screen, and how the right integration can create long-term brand impact.
💡 In this episode:
🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole new way.