Brand building isn’t about hype—it’s about meaning. In this episode of Below the Fold, we sit down with Mohammad Aljuhani, a leading voice in Saudi’s innovation scene, to unpack what it really takes to build brands that stand out and endure in today’s crowded landscape. Drawing from his experience across startups, ecosystem design, and strategic advisory roles, Mohammad shares why most brands in MENA are focused on awareness—when they should be investing in clarity, consistency, and emotional connection.
Topics covered:
• What great brands do differently in Saudi and beyond
• Why building a brand takes more than performance marketing
• The role of trust, storytelling, and consistency in long-term growth
• How founders can embed brand thinking from Day 1
• Balancing ambition with authenticity in a fast-changing region
• What local context means for brand identity in KSA
💡 Whether you're launching a new venture or scaling a business in MENA, this episode offers a no-fluff guide to building a brand that actually means something.