Hospitality marketing isn’t just about pretty food shots anymore. In this episode of Below the Fold, we sit down with Majd Fakhry, a growth-driven digital marketer working deep in the hospitality space, to unpack what really moves the needle for restaurants and F&B brands today. From creator-led content and UGC to performance marketing, data-driven decisions, and tracking offline footfall, Majd shares real, on-the-ground insights from running campaigns in one of the most competitive industries out there.
💡 What we explore:
• Why hospitality marketing needs a different playbook
• The role of creators and UGC in driving real demand
• How to measure success beyond likes and views
• Bridging online marketing with offline footfall
• Performance marketing strategies that convert
• Common mistakes restaurants make when scaling
Whether you’re a restaurant owner, marketer, or agency working with hospitality brands, this episode offers clear, actionable lessons you can apply immediately.