How do you turn influencer marketing into a real growth engine? In this episode of Below the Fold, we’re joined by Tatum Greig, Founder and Head of Influencer at Bees & Honey, the Middle East’s only influencer-first creative agency. With 8+ years of experience in creator marketing, Tatum shares how she’s built ROI-focused strategies that help brands connect with audiences that matter—locally and globally—while building long-term brand fame. From selecting the right creators to measuring beyond vanity metrics, Tatum unpacks the data-led approach that’s redefining influencer marketing in MENA.
🎯 Topics covered:
• Turning creators into authentic brand partners
• Data’s role in building high-performing influencer campaigns
• Balancing local culture with global brand objectives
• The KPIs that matter beyond likes and views
• How to sustain brand equity in the creator economy
💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing work harder for your brand.