What does it take to build a brand from scratch—with no investors and no shortcuts? In this episode of Below the Fold, we sit down with Mustafa Koita, founder of Koita Milk, to explore his remarkable journey from defense to dairy. From bootstrapping with his life savings to scaling into 9 countries, Mustafa’s story is packed with lessons in persistence, creativity, and staying true to quality.
In this episode, you’ll learn:
• How Koita Milk grew without outside funding
• Why persistence beats perfect plans in the startup journey
• The grassroots marketing tactics that won over customers
• Lessons in scaling FMCG brands across borders
• Why authenticity matters more than ever in consumer trust
If you’re an entrepreneur, brand builder, or just curious about what it really takes to grow against the odds—this episode is for you.