Below The Fold - Marketing & Advertising Show

The Decision Making Spectrum: Instinct, Common Sense & Data

Episode Summary

🎙️ Welcome to "Below the Fold," MENA's go-to podcast for deep dives into marketing, advertising, and beyond! In this thought-provoking episode, we’re joined by Eli Bassil, a seasoned data scientist and digital marketing strategist, who explores the fascinating balance between data, AI, and instinct in modern decision-making.

Episode Notes

🔍 Key topics include:

• The spectrum of decision-making: Instinct, data, and common sense.
• Using AI tools for marketing without losing the human touch.
• The ethics of over-personalization and data usage.
• Case studies showing instinct's role in disruptive innovation.
• Practical tips for balancing analytics with intuition in leadership.
  
   

📌 Perfect for marketers, leaders, and tech enthusiasts looking to master the interplay between technology and human judgment!

💬 What’s your take—can AI ever fully replace human instinct? Share your thoughts below!

Timestamps:

00:00 Introduction

01:21 Philosophizing About Data and AI

03:45 Exploring the Decision-Making Spectrum

06:53 Instinct vs. Data-Driven Decisions

12:35 The Role of AI in Decision Making

15:34 Common Sense and Customer Performance Indicators

20:51 Case Study: Instinct, Common Sense, and Data

25:26 Instinct vs. Data in Marketing

25:46 The Role of Instinct in Disruptive Innovation

27:07 Examples of Instinct in Business

28:00 Balancing Data and Instinct in Leadership

31:14 Quick Fire Questions on MarTech

39:04 Ethical Concerns in Data-Driven Marketing

47:31 The Future of AI and Instinct in Decision Making

50:04 Practical Takeaways for Balancing Data and Instinct