Join us for an engaging discussion on advertising strategy and innovation in the MENA region with expert Mazher Abidi! In this episode, we explore key topics like strategic choices, digital platforms, and the importance of long-term consistency.
With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.
We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.
This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!
Timestamps:
00:00 Introduction
00:49 Guest Introduction and Background
01:55 Diverse Experience in Media and Creative Agencies
02:32 The Essence of Strategy
08:47 The Role of Data in Strategy
12:06 Challenges in Modern Strategy
14:48 Long-term Strategy and Consistency
24:35 Targeting Gen Z and Audience Insights
27:17 Lego's Strategic Mastery
33:37 Strategic Investments in Media
35:24 The Impact of Digital Age on Strategy
36:30 Dubai's Viral Chocolate Phenomenon
42:09 Challenges in Following Long-Term Strategies
55:56 Future Trends in Advertising Strategy
01:03:28 Conclusion and Final Thoughts