🎙 Welcome to Below the Fold, MENA's leading podcast for all things advertising and marketing! In this episode, we're joined by the brilliant Houssam El Boutari, an industry veteran who has seamlessly transitioned from client servicing to content creation. Together, we dive deep into the evolution of social media content in MENA!
Here is some of the topics we cover:
Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-provoking discussions, and a sprinkle of humor.
💬 What’s your take on balancing speed and quality in content creation? Drop your thoughts in the comments!
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Timestamps:
00:00 Introduction
01:10 Guest Introduction and Career Background
03:09 Understanding Agile Content Production
04:35 Trend Jacking Explained
08:02 True or False: Virality vs. Authenticity
13:13 Speed vs. Quality in Content Creation
17:46 Balancing Relevancy and Quality in Agile Content
18:14 Entertaining vs. Educational Content on Social Media
20:52 The Role of Announcement Content in B2B Marketing
22:12 Outsourcing Creativity to Agencies
25:34 Maintaining Brand Identity While Adopting Trends
28:38 Controversial Marketing Statements
29:19 The Importance of Data Ownership in Marketing
30:51 Using Employees as Brand Advocates
34:20 Avoiding News and Political Content for Brand Safety
35:02 Engaging in Culture Wars for Brand Visibility
36:59 Final Thoughts and Farewell