In this episode, Richard Hartley, Head of Paid Search at Publicis, shares his 18 years of experience in paid search marketing. From navigating the evolution of search strategies to offering valuable tips for identifying top talent and crafting successful agency partnerships, Richard provides a wealth of insights on how to excel in paid search. He also reflects on how his background as a drummer influences his approach to business and performance.
Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.
Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧
Timestamps:
00:00 Introduction
01:09 – Meet Richard Hartley
01:42 – From Drummer to Business Leader: How Music Shaped His Approach
03:05 – Why Paid Search is So Exciting
04:13 – Overcoming Challenges in Paid Search
07:51 – The Evolution of Paid Search Marketing
08:30 – How AI and Automation Are Shaping the Landscape
11:33 – Emerging Search Platforms You Should Know About
14:28 – Key Metrics for Effective Search Advertising
20:18 – Understanding the Value of Search Ads 360
21:37 – Navigating Enterprise-Level Tools in Google Ads
22:54 – Running Global Search Campaigns & Reaching New Markets
24:49 – How to Identify & Hire Top Paid Search Specialists
27:33 – Choosing the Right Paid Media Agency Partner
33:56 – The Role of Automation and AI in Paid Media Campaigns
37:29 – Building Successful In-House and Agency Collaborations
42:14 – Rapid Fire Questions & Final Thoughts