In this special episode recorded live at the Dubai AI Festival, we speak with Ahmed Gamal, Business Development Manager at Advanced Integration, SL, about a new class of AI agents designed to work for you—and only you. Ahmed unveils Soca AI, a powerful on-premise AI agent that operates directly on your device for full data privacy, real-time responsiveness, and agent-to-agent collaboration. Think of it as a “baby AGI” that learns from other AIs, protects your sensitive data, and performs smart tasks across marketing, finance, and more. We talk about the implications for enterprise and startups, how Dubai became the launchpad for this tech, and why human creativity still plays a central role in an AI-powered future.
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📍 Presented by Below the Fold, in collaboration with DATE with TECH, Launch Foundry, Trescon Global, and the Dubai AI Festival.
[00:00:00] Hi, this is Date with Tech. Association with Trust Con, launch Foundry, and below the fold. I have the pleasure today to be joined by Ahmad Gamal Ahmad Gamal. Your, your title and your role is, is, seems very important and I want you to, to tell me what it is. Yeah. Hi Rahi. Yeah. Thank you for having me.
Yeah, I'm really very happy to to be here today. I'm a business development manager for the MIA region. Yeah. Focusing or handling the Nvidia AI solution with advanced integration. Yeah. Advanced integration in Invidia lead partner. Yeah. We are providing the, aI Infras structure solution to the government and enterprise and even for startup and for different verticals like education and healthcare.
And see, I enterprise as well. I was right to ask you to choose your title. And tell me, Ahmad, what are you doing here at the Dubai AI Festival? Yeah. Here I have two two objective. Mm-hmm. First, we are participating with advanced integration because we are one of the premium silver sponsor for the festival.
Mm-hmm. We are showcasing [00:01:00] Nvidia AI solution for infrastructure and also we are launching our new Soca AI workstation which hosting on-prem large language models and also AI agents. And the other hand also I was one of the speaker introducing Ika, which is born in Dubai. Mm-hmm.
And we choose Dubai because Dubai now they are the global AI innovation hub. Yeah. And it was a right and decision to launch Soca from Dubai because it'll born in Dubai for the entire world. Tell me more about Soca. Yeah. Soca, it's AI agent which you can assign. To do different type of task and work in different verticals.
You can assign an AI agent to handle your social media account, or assign AI agent to be your marketing consultant or assign AI agent as well to be your even financial financial consultant. Or can be your beche or can beche the best product for you in the best price. And what's the difference between this AI agent and what we heard before this working totally on-prem, in your [00:02:00] workstation will, ensuring your data, data privacy and protection and realtime realtime response as well.
Mm-hmm. And it's also have the technology to speak with the other AI agents on the social network. So it's very powerful tool. Mm-hmm. And it's like we are saying baby a GI, which is artificial general intelligence. Mm-hmm. Which is a new stage of artificial intelligence, how AI will train themself by taking information from another AI as well.
And you mentioned marketing consultant. It can, it can play the role of a marketing consultant. Yes. Should human marketing consultants out there be scared, be worried. Yeah, let's me answer this question from like high level perspective like, AI will never re replace people Yeah. Or replace the human.
Yeah. Because human interact still required and it'll required forever. Even in marketing or in healthcare. In education, in business, in government, human creativity is required. Human will be, keep training AI [00:03:00] and human need to know how to use AI tool to. Not other human replace replace him who know AI tool.
Yeah. Yeah. So this, this is for marketing, for example, you still need to create the AI agent by yourself. You need to observe him, you need to validate the information again. Yeah. Okay. What's the one learning that you, you think you, you have found Val the most valuable throughout your time here at the Dubai AI Festival?
Again, that, that's the small idea. Yeah. To it'll also it'll start small. You'll find maybe you don't know its opportunity. Yeah. But I see in like many of success story here. Yeah. Like, it was just the the businessman or the speaker. It was just idea. Now it became a flagship product.
So, anyone have a dream or have idea? You need to work on it. Yeah. And no need to wait for something to start. Once he started that mean he is ready. Reach his objective. Yeah. Ahmad, thank you so much for your time. It was a pleasure having you, even if this was short. It was very interesting to hear from you.
Thank you so much. Yeah, thank you Ra. It was my pleasure. And I I believe it was very nice [00:04:00] interview. Thank you much. Thank you. Thank you. Thank you.