Join industry expert Karen Khattab as we dive into the evolving world of e-commerce and quick commerce in the region. We'll explore the state of e-commerce, growth trends, key players like Amazon, Noon, and Talabat, and the rise of quick commerce and retail media networks. Discover how retailers are adapting to meet consumer demands for speedy deliveries and leveraging retail media for targeted advertising. Get insights into the metrics that matter, optimizing ROI, and the strategies for effective retail media campaigns.
Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.
Don't miss out on this enlightening discussion!
00:00 Introduction
00:49 Meet Karen Khattab: E-commerce Expert
02:27 Diving into E-commerce in MENA
07:35 The Rise of Quick Commerce
14:55 Understanding Retail Media
16:47 Global vs. Local Retail Media
20:45 The Importance of Retail Media for Advertisers
24:53 Deterministic vs. Probabilistic Targeting in Retail Media
25:15 Amazon's Extensive Audience Segmentation
25:43 Targeting Strategies and Retargeting on Amazon
26:30 Full Funnel Targeting and Advanced Audience Insights
27:20 Amazon Marketing Cloud and Vendor Central
28:10 Comparing Amazon with Other Retailers
31:50 Return on Ad Spend: The Ultimate Metric
35:40 Platform Performance by Category
38:24 Importance of Testing Different Platforms
41:29 Innovative Campaigns and Offline Presence
44:56 Training Needs in E-commerce and Retail Media
48:30 Third-Party Tools and Platform Tracking
50:04 Conclusion and Final Thoughts