In this episode of Below the Fold, hosts Ibrahim chat with Tamara, co-founder of Barometer, about her journey from Ukraine to New York and how Barometer emerged from a university hackathon. They explore how AI and machine learning enhance podcast advertising by validating content and connecting brands with audiences.
Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.
The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.
Don’t miss this insightful conversation! 🎧
Timestamps:
00:00 Introduction
00:49 Guest Introduction: Tamara's Journey
03:06 Founding Barometer: The Hackathon Story
04:17 Barometer's Evolution and Impact
05:52 Understanding Barometer's Functionality
11:51 Case Studies and Real-World Applications
16:52 Scaling Marketing Efforts
17:31 Importance of Targeting and Data
18:35 Competitors and Market Landscape
19:50 Expanding Beyond Podcasts
21:28 Granular Content Analysis
23:38 Publisher and Advertiser Collaboration
29:05 Regional Insights and Challenges
32:08 Educational Needs and Future Prospects
33:10 Conclusion and Contact Information