Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai. Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content. Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences. Timestamps: 00:00 Introduction 00:51 Starting a Social Media Agency in Dubai 01:13 Finding Your Niche in Social Media Marketing 04:06 Challenges and Strategies in Social Media Marketing 05:59 Client Acquisition and Relationship Building 12:18 Tools and Equipment for Content Creation 19:50 Engagement and Platform Strategies 24:33 Leveraging Trends for Brand Engagement 24:59 The Power of Humor in Social Media 27:12 TikTok vs. Instagram: Platform Dynamics 28:47 Client Communication and Expectations 30:38 The Challenge of Going Viral 32:09 Strategies for Organic Growth 33:27 The Importance of Trends and Timing 42:44 Tools and Techniques for Content Creation 43:59 Advice for Aspiring Agency Owners 46:04 Final Thoughts and Contact Information
Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.
Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.
Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.
Timestamps:
00:00 Introduction
00:51 Starting a Social Media Agency in Dubai
01:13 Finding Your Niche in Social Media Marketing
04:06 Challenges and Strategies in Social Media Marketing
05:59 Client Acquisition and Relationship Building
12:18 Tools and Equipment for Content Creation
19:50 Engagement and Platform Strategies
24:33 Leveraging Trends for Brand Engagement
24:59 The Power of Humor in Social Media
27:12 TikTok vs. Instagram: Platform Dynamics
28:47 Client Communication and Expectations
30:38 The Challenge of Going Viral
32:09 Strategies for Organic Growth
33:27 The Importance of Trends and Timing
42:44 Tools and Techniques for Content Creation
43:59 Advice for Aspiring Agency Owners
46:04 Final Thoughts and Contact Information
Tune in to learn how to turn your passion into a thriving business!
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