Podcasting isn’t just growing in the Middle East. It’s exploding. In this episode of Below the Fold, host Ibrahim sits down with Lama Osman, Co-founder & CEO of Podheros, to unpack how audio has become one of the most powerful tools for brand storytelling and connection in MENA. From conversational AI to branded podcasts and WhatsApp channels, Lama shares her insights on what’s fueling the region’s audio revolution—and how brands can ride the wave.
In this episode, you’ll learn:
• Why podcasting is booming across the Middle East
• How conversational commerce and audio content intersect
• What brands can learn from the human side of storytelling
• How AI and automation are shaping the future of audio engagement
• Why authenticity and trust matter more than ever in brand voice
Whether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.
🎧 Listen now to discover how brands are turning conversations into communities.