In this episode, we’re joined by Ihab El Yaman, a seasoned media industry professional and the founder & CEO of Memob, a cutting-edge data intelligence company. Ihab takes us through his journey from graphic design to creating a company at the forefront of data privacy, digital marketing, and blockchain technology.
Together, we dive into:
Key topics also include:
✅ The power of blockchain to enhance transparency and security
✅ How Meta’s data controversies highlight the risks of poor data practices
✅ The evolving role of data wallets and how they could reshape the future of digital marketing
✅ The challenges and opportunities in lookalike audiences and data matching
Whether you’re in marketing, tech, or just interested in the future of data privacy and blockchain, this episode is filled with insights, expert advice, and practical takeaways.
💬 What are your thoughts on data ownership and the role of blockchain in marketing? Drop your comments below!
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Timestamps:
00:00 – Welcome to the Show
00:54 – Introduction
01:23 – Journey in the Media Industry
02:19 – Building Meemob and Expanding Internationally
02:40 – Educational Background and Early Career
05:12 – Innovative Marketing Solutions
05:39 – Introduction to BlahApp
05:50 – Data Privacy and User Rewards
09:22 – Challenges of Zero Party Data
13:16 – Blockchain and Privacy in MENA
13:31 – GDPR Compliance and Global Data Practices
21:28 – Blockchain Technology and Its Potential
27:17 – Global Financial Systems and Ripple's Role
28:05 – Data Privacy and Blockchain Technology
30:57 – The Power and Risks of Data Ownership
31:38 – Meta's Data Controversies and Cambridge Analytica
35:02 – Challenges in Digital Advertising and Data Matching
41:44 – The Future of Data Wallets and Regulation
43:41 – Real-World Applications and Lookalike Audiences
49:56 – Concluding Thoughts and Future Discussions