Below The Fold - Marketing & Advertising Show

From Corporate to Entrepreneurship: Valbona’s journey into marketing

Episode Summary

In this episode, we delve deep into the world of advertising and marketing with Valbona, founder of 23media. Valbona shares her fascinating journey from Albania to Italy and ultimately founding her own company.

Episode Notes

 

We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.  

 

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and personal growth.

 

 

Timestamps:

00:00 Introduction

00:49 Meet Valbona: The Journey Begins

02:11 The Importance of Personal Branding

03:26 Secrets of B2B Marketing

06:03 Leveraging LinkedIn for Business

12:46 The Power of Community Building

15:40 The Birth of 23 Media

20:26 Early Ventures and Experiences

21:19 The Journey of 23 Media

21:57 Learning and Adapting in Business

23:04 Navigating Client Relationships

24:12 Expanding Services and Overcoming Challenges

26:43 Building a Local Team in the UAE

30:10 Content Creation Strategies