In this episode of the leading advertising and marketing podcast in MENA, we’re joined by Franciska Acs, a seasoned marketer with extensive experience in both B2B and B2C strategies. Together, we dive into the dynamic world of marketing in Dubai, exploring the transformative role of AI and its impact on traditional roles, creativity, and productivity.
From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level.
Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era.
Don’t forget to share your thoughts and join the debate in the comments or on our social media channels!
Timestamps:
00:00 Introduction
00:50 Meet Franciska Acs: A Marketing Pro
02:20 Diving into AI in Marketing
03:32 Debating AI's Impact on Copywriting
13:41 The Future of Human Creativity vs. AI
19:06 Balancing Creativity and Practicality in AI
20:10 AI's Role in Marketing for Small vs. Large Companies
24:15 AI's Impact on Job Creation
29:17 Boosting Productivity with AI Tools
30:10 Authenticity in AI-Generated Content
32:53 Maximizing Instagram Engagement with Long-Form Captions
35:12 Final Thoughts and Farewell