Below The Fold - Marketing & Advertising Show

Empowering SMEs Through FinTech: Lessons from Beehive's Marketing Lead

Episode Summary

In this episode of Below the Fold, we’re joined by Milda Kise, the Head of Marketing at Beehive, the UAE's leading peer-to-peer lending platform. Milda takes us on her inspiring journey from creative advertising roles to mastering the art of marketing in the financial and FinTech sectors.

Episode Notes

💡 What’s inside this episode?

• Milda's career evolution: From creative to corporate
• The unique challenges of FinTech marketing
• How Beehive empowers SMEs with fast, accessible funding
• Strategies to simplify complex financial concepts
• Emerging trends like AI and its role in the future of financial services

Get actionable insights into:

✅ Niche marketing in FinTech

✅ Balancing compliance with innovation

✅ Connecting with retail investors and SMEs

✅ Leveraging partnerships for growth

🔑 If you're a marketer, entrepreneur, or FinTech enthusiast, this episode is packed with lessons to help you stay ahead in the ever-evolving financial services industry.

🎥 Don’t miss this insightful conversation!

👉 Like, share, and subscribe to Below the Fold for more expert perspectives on business, tech, and marketing.

TIMESTAMPS:

00:00 Welcome to the Show

00:49 Introducing Milda

01:07 Milda's Career Journey

02:18 Transition to Finance

03:19 Challenges in Finance vs. Creative Roles

07:19 Understanding Acronyms and Jargon

15:43 The Role of Beehive in FinTech

21:29 Demand and Impact for SMEs

27:40 Communicating with Retail Investors

27:58 Sales-Led Growth Strategy

28:16 Challenges in Acquiring Retail Investors

29:27 Partnerships and Scaling Up

33:11 Marketing Strategies for SMEs

34:45 Effective Video Content for Engagement

46:35 Future Trends in FinTech

51:06 The Role of AI in FinTech

53:59 Conclusion