Below The Fold - Marketing & Advertising Show

Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi

Episode Summary

In this episode of Below the Fold, we sit down with Deepesh Trivedi, CEO of UIB.ai and former Meta & WhatsApp leader, to unpack how business messaging, conversational AI, and WhatsApp marketing are reshaping customer experience and brand growth in 2025. From his 15+ years at Meta, helping scale WhatsApp Business across APAC, to leading UIB.ai’s conversational AI platform, Deepesh shares insider insights on AI-powered messaging, multi-channel commerce, and how brands can win with automation.

Episode Notes

Topics Covered:

• The rise of business messaging and why it’s changing customer behavior
• WhatsApp vs. WeChat vs. Messenger — the battle for consumer attention
• How conversational AI is transforming customer care, sales, and marketing
• AI agents vs. chatbots — what businesses need to know in 2025
• Why marketers must rethink attribution, automation, and personalization

If you want to understand the future of customer engagement and how messaging + AI are redefining marketing, this episode is for you.

🎧 Listen now on Spotify, Apple Podcasts, and all major audio platforms.