In Part 2, the conversation with Richard Fitzgerald dives into the heart of culture, storytelling, and the next era of media in MENA. From the rise of podcasting and AI-driven publishing to the cultural impact of content creation in the region, Richard breaks down what it takes to stay relevant, build trust, and create meaningful narratives in the age of automation and short attention spans.
💡 In this episode:
• The future of publishing and storytelling in the Middle East
• How AI and podcasting are transforming modern media
• What brands get wrong about cultural storytelling
• The importance of authenticity in a digital-first world