Below The Fold - Marketing & Advertising Show

Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1)

Episode Summary

In Part 1 of this episode, Ibrahim sits down with Richard Fitzgerald, CEO of Augustus Media and founder of Lovin Dubai, to unpack the evolution of digital publishing and how he built one of the Middle East’s most influential media brands. Richard shares his journey from traditional advertising into digital-first storytelling, offering a rare look inside the economics, culture, and strategy behind successful modern media in MENA.

Episode Notes

In this episode:
• How Richard built Lovin Dubai into a regional media powerhouse
• The shift from print to social-first journalism
• The changing economics of content and ad revenue
• How media brands are building loyalty beyond the algorithm

🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing.