In this episode of Below the Fold, we welcome back Lara Geadah, founder of Cameo PR, for another deep dive into why PR is an absolute must for businesses, entrepreneurs, and personal brands. After her first episode on six things you didn’t know about PR, Lara returns to break down the top reasons everyone should be doing PR—and no, it’s not just about getting featured in the media. With her experience securing top-tier press for brands in tech, food & beverage, and beyond, Lara shares a no-BS take on how to amplify your visibility, attract real opportunities, and build lasting credibility—without relying on outdated PR tactics.
Key Topics Covered:
• What PR really is beyond media coverage (and why most people get it wrong)
• The importance of personal branding and self-promotion in today’s market
• Why you don’t need a background in PR to start making an impact
• How PR can help close deals and bring in inbound leads
• Budget-friendly PR strategies for startups and SMEs
• The power of LinkedIn influencers and why they’re taking over the PR game
• Why PR is about storytelling and credibility, not just media placements
• Unexpected collaborations and how they can skyrocket your brand’s reach
Key Takeaways:
✔ PR is not a luxury—it’s a necessity in today’s competitive landscape.
✔ You don’t need a PR agency to start building authority—you just need the right strategy.
✔ Your online presence is your PR—like it or not. Be intentional about your content.
✔ Collaboration with unexpected partners can be a game-changer for visibility and audience growth.
🔥 Lara doesn’t hold back—this is the insider knowledge you NEED to elevate your brand.
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Timestamps:
00:00 – Introduction
01:27 – Guest intro: Lara Geadah returns for another episode
03:12 – What PR really is vs. common misconceptions
05:34 – Why PR isn’t just media coverage—it’s how you present yourself
09:32 – PR strategies for credibility and sales
13:56 – How PR can help you close deals
19:50 – Budget-friendly PR strategies for small businesses
23:11 – The rise of LinkedIn influencers & personal branding
32:50 – How PR creates inbound opportunities
35:26 – Strategic collaborations and their unexpected benefits
38:28 – Final thoughts & advice for businesses looking to elevate their PR